Nowadays it is taken for granted that companies have their own websites as the hub of their entire online activity. Nevertheless, many small businesses and professionals are shying away from the cost and effort of building an online presence. "I’ve always found new customers. Do I really need my own website now?" The answer is "Yes, you do!" - and here is why:
Your website is your online business card - and more
Even the most basic website has one function: It contains all your contact details and some information about your line of business. But while the space on your business card is limited, a website gives you the opportunity to present you products and services in greater detail. With an attractive and informative website designed with your logo and colours, you can prove that you are moving with and are a real expert in your field.
Your website is the central hub of your online presence
From Yellow Pages to the Chamber of Commerce, local business associations or other commercial directories – wherever your company is listed, you can add your internet address and this attract visitors to your website. The same applies to your Google MyBusiness account, Facebook YouTube and any other social media channels you are using. It is a fact that business records including a link to the company homepage generate clearly more contacts. Do not miss this opportunity to gain new customers.
Your website is available 24/7
People tend to plan major expenses such as the purchase of a new car or the acquisition or renovation of a home in the evening or on the weekend. This is when they have time to collect information and discuss the decision with their families. Unfortunately, this is also the time when most businesses are closed. Your website, however, is available to your customers 24 hours a day, 7 days a week.
Your customers are looking for information online
The internet has become the most important source of information for practically all aspects of life. People who are planning a project or want to place an order will “google” for the most suitable options or for local companies that can execute the project. By the time they actually contact a company, their decision-making process is already more than 50% completed. An attractive online presentation of the products and services you offer can help you make an impact on those first 50%, thus raising your chances to be shortlisted for a project. The potential customer can get a first impression of your business, which is an excellent basis for the next step, the personal contact with you.
Information builds trust
Big decisions are rarely taken on a hunch. The more prospective customers know about you, the more they trust you to be the right partner for their project. Use the chance present yourselves and your company on your own website. Provide detailed descriptions of the products and/or services you offer and add photos, case studies, testimonials or other examples of your work. This will add credibility, and your customers will know exactly what to expect from you.
Conclusion: The website has become an integral part of a company’s corporate identity. No other medium offers better opportunities for small to medium-sized business to present their products and services, to position themselves against competitors and thus gain new customers. If you do not yet have a website, now is the time to get one.